Goal : To begin 2009 with a rousing kickoff, Stéphane Boisvert, President Bell Business Markets, organized a national tour of the company’s Large Enterprise Group. Accompanied by his team of Senior Vice-Presidents, he wanted everyone attending and fired up to listen to his business priorities.
Solution : We produced a short video (less than 60 seconds) to open the discussion. The dynamic, high-energy video is consistent with Bell’s fresh branding and efficiently showcases the group’s strategic priorities.